Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers https://digitale-werbung10741.livebloggs.com/34079449/immer-meine-digitale-werbung-um-zu-arbeiten