Much less than tense rrnside your own tribe (you know, Seth Godin and all that). "You understand me, and Most likely you". However, I have met plenty (myself included) who possess a bucket load of brains. but are just too darned lazy to log off our backsides and make use of it. http://finance.azcentral.com/azcentral/article/pressadvantage-2023-7-10-power-bi-consultants-at-freshbi-are-helping-clients-unlock-the-business-intelligence-value-trapped-in-their-data