The PESTEL analysis reviewed previously looked at the macro environmental components influencing business, although not the microenvironmental components. Among the microenvironmental variables are competition, which are dealt with by a competitor analysis. The Competition analysis of Pepsi-Lipton Brisk looks in the direct and indirect opponents within the marketplace that https://lorenzosfqwa.full-design.com/case-study-help-things-to-know-before-you-buy-77275559