For vacation rentals, both PPC and SEO are vital, but they drive direct bookings through different mechanisms. PPC (Pay-Per-Click) provides immediate, targeted visibility at the very top of search results, making it highly effective for capturing travelers with transactional intent who are ready to book right now. However, its effectiveness ceases the moment the budget runs out, and t... https://www.webdesignvr.com/blog/ppc-vs-seo-for-vacation-rentals-which-drives-more-direct-bookings