Across multiple settings, screens are used in different ways. While the technology itself may be similar, the way signage is used changes significantly. This variation is not accidental. Audience behaviour, physical layout, and daily routines shape effectiveness over time. Planning for setting-specific behaviour supports better design decisions. Digital signage is https://andrewdisplayreflections.blue-blogs.com/47547119/digital-signage-versus-traditional-signage-in-business